New Look Same Commitment

Dakota Vision Center has embarked on a rebranding program to showcase its stature as one of Sioux Falls' "Local Best" eye care providers. But while Dakota Vision has a fresh new look, "the center is still committed to providing the same superior products and services," said Trisha Sampson, Office Manager for Dakota Vision Center.

"We changed our logo and slogan to reflect our new identity," said Sampson. "The new logo was designed to reflect our constant quest for excellence in patient service and satisfaction. We believe it will appeal to both those who know the Center and those encountering Dakota Vision for the first time," she said.

Best care in sight

The new positioning statement, "Best care in sight," represents what makes Dakota Vision unique and positions the Center as a leader in the market it serves. "We're committed to providing patients with the highest quality eye care possible," commented Sampson. "We want to communicate that Dakota Vision is leading the way in eye care, and why we have been voted a Sioux Falls Local Best for the second year in a row."

Work on the logo and catch phrase began several months ago, following a formal branding process to identify Dakota Vision's personality, vision and value to the consumer. "We hope that through our new slogan and logo, our patients will become more familiar with our services as well as our philosophy," said Sampson.